University of Florida
School of Art and Art History
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Course Descriptions

GRA 2111C Graphic Design: Visual Dynamics
Emphasis on visual analysis and symbol conceptualization. Experiences in figure-ground, spatial concepts and compositional dynamics.

GRA 2208C Graphic Design: Letterform
Exploration of the expressive potential of letter form as visual art. Emphasis on shaping and spacing forms into meaningful communications.

GRA 3112C Graphic Design: Image and Illustration
Emphasis on development of concepts, metaphors, narratives and visual translations. Projects in line art, screen process, photography and color.

GRA 3138C Graphic Design: Typography
Explores the visual organization and integration of typographic information with images in printed documents. Nomenclature, mechanical processes, design and historical contexts are emphasized.

GRA 3193C Graphic Design: Visualization and Creativity
Creative thinking and form making in design. Emphasis on visual invention and compositional dynamics.

GRA 3194C Graphic Design: Technologies and Processes
Training in tools and materials of Graphic Design, including printing processes, computer and video processes, photographic and electronic media.

GRA 4100C Graphic Design: Visual Systems
Self directed complex and integrated design projects.

GRA 4186C Graphic Design: Senior Studio
Advanced Graphic Design problems in advertising campaigns and multiunit visual communication systems.

GRA 4187C Design Workshop
Bridges the study of design and professional practice. Emphasis on practical graphic design issues applied to real-world experiences.

GRA 4196C Graphic Design: Ideas & Styles
Special emphasis on history and theories of graphic design, including innovations and contemporary issues.